News Release

Notice on the appointment of CEO


SNK CORPORATION (Headquarters: Suita City, Osaka Prefecture, Company Chairman and President: Ge Zhihui) is pleased to announce that Kenji Matsubara will be Chief Executive Officer on August 1, 2021.


We warmly welcome Mr. Matsubara who has a wealth of business expertise and experience in leading the game industry. He brought tangible success to prestigious companies with his extensive experience in game software development, marketing, and sales both in Japan and overseas. We will aim for further growth and an increase in corporate value under his leadership. With the appointment of Kenji, we promise that SNK is positioning itself for a new phase of growth and development. 




[Kenji Matsubara Profile]


 Kenji Matsubara

 Date of Birth

 February 16, 1962 (59 years old)

 Job title


 Inauguration date

 August 1, 2021




 March 1986

Completed the Master’s Program in Information Engineering, The University of Tokyo

 June 1997

MBA, Sloan School of Management, Massachusetts Institute of  Technology

 Career History

 April 1986

Joined Hitachi, Ltd.

 August 1997

Joined Oracle Corporation Japan

 December 2001

Joined Koei Co., Ltd. (currently Koei Tecmo Games Co., Ltd.)

 June 2007

Representative Director and President of Koei Co., Ltd.

 April 2009

Representative Director and President of Koei Tecmo Holdings Co., Ltd.

 May 2011

CEO and President of Zynga Japan Co., Ltd.

 October 2014

CTO and Director of SEGA Networks Co., Ltd.

 April 2017

COO and President of SEGA Games Co., Ltd.

 April 2020

CPO of SEGA Games Co., Ltd.






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